So far, in this series, we’ve talked about advertisement and MLM. The first article sets the stage for the whole discussion. Please read it before reading any other article in the series.
Have you ever dreamed about opening your own store? Selling something you’re interested in? I guess most entrepreneurs have.
Creating an off-line store involves licensing, real estate, decoration, shipping, etc..
On the other hand, an online store could be as simple as one page, where you display some digital products. You could even delegate the back-office details to the vendors of the products you display on your e-store.
A very common example is Amazon’s (TM) a-store. First, you need to sign-up as an Amazon affiliate, for free. Then, you design your online store using Amazon’s templates and menus. It’s a fairly simple process. You finally end up with a website that shows Amazon’s digital, or physical, products.
Your next step is to promote your a-store’s URL, following the methods we’ve covered so far. If you managed to drive enough traffic to your store, and hence sales, you would receive commissions from Amazon right into your affiliate account. They would take care of accounting, shipping, handling, and so on. Your job is: First to design the site, using Amazon’s help, then promote it, so it makes sales.
Amazon is not the only online provider of e-stores. If you liked the idea, you could search for other companies that offer products or services you are interested in. Become an affiliate, then create an e-store using their ready-made templates and tools.
Some people prefer to have their own thing, completely independent of any existing business. In that case, the first part of the process becomes harder. You would need to have your own domain name, hosting, and web design (if you lack that skill, or don’t have the time for it). Each one of those costs you money, and time. But the end result would be a custom-made e-store, where you would sell products, services, memberships, programs, whatever, of your own choice. You could even list your own products, things that you’ve created yourself. A common example is an e-book, or a traditional book. Another example would be a service you intend to offer, like training or coaching.
If you went that path, you would be responsible for all the details. Your site should be equipped with online payment forms and buttons. It has to be able to process payments by credit cards or e-currencies, such as PayPal or Alertpay. You would need to take care of your own inventory management, website back-office maintenance and update, etc.
The second step of the process is the same. You still have to promote you custom-made e-store, drive traffic, and make sales. But while an affiliate e-store owner is not responsible for anything once the customer decides to buy, the owner of a custom-made e-store must follow-up the steps of completing the sale, till the money actually lands in his/her account of choice. Not only that. He or she has to perform all after-sales activities. Things like returns, refunds, complains, maintenance, and so on.
Please spend enough time researching both options. There is enough information online. But you may also consider talking to someone who has already started an e-store, of either type. Pick their minds, ask them questions, do your own online research, then prepare your strategies and plans.
All the Best…
The Wealth Maker