I used to buy on price. Then I started doing the math.
A bag for $40. A wallet for $15. Replace it in two years, repeat. It felt rational — why spend more when cheaper works?
Then I applied the same logic I use in investing: what’s the actual cost over time?
A $40 bag replaced every two years costs $200 over a decade. A $200 bag that lasts ten years costs the same — and you never think about it again.
Value investing taught me that price and value are rarely the same thing. The market misprices assets constantly. So do we — every time we choose cheap over enduring.
For me, buying Canadian added another layer. When you buy from a maker who takes craft seriously — who uses full-grain leather, who builds to last — you’re not just buying a product. You’re investing in a standard. You’re choosing to keep something alive that’s worth keeping. That principle holds whether the maker is in Nelson, BC or anywhere else in the world.
That shift didn’t just change how I shop. It changed what I built.
StoreFour is a curated boutique of premium Canadian leather goods. Not a store for everyone. A store for people who think in decades, not seasons.
Be. Love. Create. Live.
If that resonates — StoreFour was built for you. Start with The Executive Navigator.
— Yaman
The Wealth Maker 