How to Show a New Product on Your Site


In the last post we talked about finding and acquiring a product into your online e-Commerce store.

Today we will cover few tips on how to make that product stand out and be easy to reach.

To begin with, I’d like to stress the importance of tags. Every product page should give a facility to list tags related to the product at hand. So what is a tag? Simply put, it is a searchable word that makes finding your product easier on search engines. Think of it as the hashtag you use when tweeting in order to attract the attention of people interested in that specific topic.

Then comes images. The more the better, but no repetition of the same pose or same outlook. You need your images to reflect the beauty, uniqueness, usability and quality of your product. And always put your best image upfront on ads and so forth.

A Product title is so important. It’s the punch line that would make it or break it. Select the words carefully and intelligently, both for SEO purposes and to tell customers what the product is about using as little and as meaningful words as possible. This is the ‘elevator pitch’ of your product. You need to practice being creative, direct and expressive in this department.

Finally comes the detailed description, which is usually the last to grab visitors’ attention, unless they are serious buyers. Here we need to give product specifications, so that the buyer knows what they are getting. Remember that the whole process is virtual and there is no physical appreciation. That’s why the description needs to compensate for that by being accurate and comprehensive.

Let’s have an example. Suppose the item you want to display on your storefront is a backpack bag. What kind of tags do you need to embed in the product page? Waterproof, light-weight, phone-pockets, school, business, laptop, and any other product-specific, unique features that would lead searchers to this item.

How about the title? Here’s a suggestion: “Waterproof, multi-purpose backpack for school or business.”

The images must show the bag from different angels, and must show the inside, where the user has ample space and good organization for their stuff.

The description specifies the bags material, interior and exterior, the brand, the dimensions and capacity, the colors and variants available, and any other detail that would help a buyer recognize the backpack as if they were holding it in their hands and going through its features.

The example below is from my store, storefour.ca. I’ll show all the details from the product page, which are hidden from site viewrs. This will aid our discussion with a real example.

Here are the tags:

  • sport
  • running
  • removeable
  • practical
  • portable
  • Pocket
  • Phone-Holder
  • phone-case
  • phone
  • Unisex
  • outdoors
  • Men’s
  • Men
  • iPhone
  • high-quality
  • Heavy-Duty
  • Gift
  • Durable
  • Digital
  • boys
  • blue
  • black
  • Armor
  • Waterproof

And the extra images:

Heavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SE

Heavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SEHeavy Duty Shockproof Armor Protection Case + Glass Screen Film for iPhone 7 6 6S Plus 5 5S SE

This page gives each visitor something they may be looking for: A certain use, dimensions, colors, etc.

The ultimate goal is to convert a visitor into a buyer. This attention to the way you post your product helps in that regard, but of course, it isn’t the whole story, something we will chat about in our next post. Stay tuned!

The Wealth Maker
© Article Image Credit: https://storefour.ca

How to Choose the Right Product


In e-Commerce, products are represented by images, multiple images that aim to show site visitors how the product looks and feels, how it serves the need it is intended for, and how it is superior to other, similar products on the market.

As you can see, this involves several skills, tools and decisions. The first and most important decision must answer the question: Will this product appeal to the visitors of my site, and does it serve their needs effectively? The next question concerns the price: Is the product priced competitively, while still making a profit?

If you’re like many new e-Commerce entrepreneurs who decided to open their own online stores on platforms such as BigCommerec™ and Shopify™, you might have considered drop-shipping as an alternative to traditional approaches.

The idea is innovative, yet simple. Instead of keeping inventory and worrying about shipping to your customers, a drop-shipping model takes care of that. The products on your online store come from suppliers from all over the world, who, once an order is placed, process the request then ship directly to your customers.

In addition to saving time, energy, space and money, drop-shipping makes adding new products or deleting old ones a fun exercise. All you have to do is brows through a supplier’s catalogue, pick the items you like, modify few things to make the product fit your overall theme and categories, then push the product to your store, and it becomes ready to view, and hopefully sell.

But how would you know that what you have chosen meets your requirements? To begin with: Do you know your requirements? Before seeking anything in life, we must ask three questions: What, why and how. Requirements answer the ‘what’ question. But in order to get to the right answers, we need to have a clear idea of what the business is about; what values it serves, and what objectives it aims to achieve.

One of the collections in my online store, storefour.ca is named Digital. For any product to fit into that collection it must operate digitally, or has a digital aspect to it. Here’s an example:

So knowing your requirements is the first step to selecting the right product. The second is knowing the supplier. The e-Commerce landscape is so crowded. Finding the right supplier takes doing your homework diligently: reviews, returns, age on business, location, complains. The list is long, but you will figure it out based on what you’re looking for.

Now you know what you want and where to get it. The third step is to find the right channel and process to communicate with the supplier and secure the product.

If we go back to the drop-shipping model, the e-Commerce platform you use plays a key role in helping its merchants find credible suppliers as part of its service. Shopify™, for example, recommends an app named Oberlo™, which connects you to a pool of previously verified suppliers, making your life a lot easier. Yet, to be on the safe side and save your business future hassles, keep doing your research even on recommended suppliers.

The point here is to use all resources available to select and show the best product on your store.

More details on this in our next post, stay tuned!

The Wealth Maker

©Article Image Credit: https://storefour.ca

Telemedicine: A Brief History


In the mid-Nineties, telemedicine had started gaining attention and investment of time, money and energy by top-tier universities and healthcare institutions, especially in the US.

The two major practices utilizing telemedicine were radiology and pathology, giving rise to what was referred to as tele-radiology and tele-pathology, respectively.

In tele-radiology, a hard-copy of an X-Ray film would be scanned to produce a digital image. The image is compressed, stored on an image database, then transmitted over leased telephone lines to a reading center. These centers were members of a telemedicine network, offering second opinions on cases from locations that didn’t have the same level of medical expertise as the one available at the remote medical institution. Everyday, a radiologist at the reading center would view yesterday’s cases on proprietary, large monitors, make an assessment, then send back a consultation over fax lines to the requesting physician. Discussions of the consultation would take place over the phone between the two physicians/specialists, if needed.

Tele-Pathology worked in a similar fashion, yet both required specialized, usually large-sized equipment, trained staff, and long time for the whole process to conclude. A single X-ray sheet would take 40-60 minutes, between the time scanning started till the image would reach the reading center.

Today that has become history. Starting from having medical images already in digital format, which eliminated the need for scanning hard-copies, to the ultra speed, ubiquity and packet-switched architecture of the Internet, which cancelled the need to lease telecom circuits. A simple telemedicine session could take place between a doctor and a patient over a Skype video call. Expensive circuit-switching is replaced by cheap/available packet-switching.

 

In future posts we will shift the focus to a specific telemedicine service: Tele-Neurology Service (TNS).

The Wealth Maker