In the last post we talked about finding and acquiring a product into your online e-Commerce store.
Today we will cover few tips on how to make that product stand out and be easy to reach.
To begin with, I’d like to stress the importance of tags. Every product page should give a facility to list tags related to the product at hand. So what is a tag? Simply put, it is a searchable word that makes finding your product easier on search engines. Think of it as the hashtag you use when tweeting in order to attract the attention of people interested in that specific topic.
Then comes images. The more the better, but no repetition of the same pose or same outlook. You need your images to reflect the beauty, uniqueness, usability and quality of your product. And always put your best image upfront on ads and so forth.
A Product title is so important. It’s the punch line that would make it or break it. Select the words carefully and intelligently, both for SEO purposes and to tell customers what the product is about using as little and as meaningful words as possible. This is the ‘elevator pitch’ of your product. You need to practice being creative, direct and expressive in this department.
Finally comes the detailed description, which is usually the last to grab visitors’ attention, unless they are serious buyers. Here we need to give product specifications, so that the buyer knows what they are getting. Remember that the whole process is virtual and there is no physical appreciation. That’s why the description needs to compensate for that by being accurate and comprehensive.
Let’s have an example. Suppose the item you want to display on your storefront is a backpack bag. What kind of tags do you need to embed in the product page? Waterproof, light-weight, phone-pockets, school, business, laptop, and any other product-specific, unique features that would lead searchers to this item.
How about the title? Here’s a suggestion: “Waterproof, multi-purpose backpack for school or business.”
The images must show the bag from different angels, and must show the inside, where the user has ample space and good organization for their stuff.
The description specifies the bags material, interior and exterior, the brand, the dimensions and capacity, the colors and variants available, and any other detail that would help a buyer recognize the backpack as if they were holding it in their hands and going through its features.
The example below is from my store, storefour.ca. I’ll show all the details from the product page, which are hidden from site viewrs. This will aid our discussion with a real example.
Here are the tags:
And the extra images:
This page gives each visitor something they may be looking for: A certain use, dimensions, colors, etc.
The ultimate goal is to convert a visitor into a buyer. This attention to the way you post your product helps in that regard, but of course, it isn’t the whole story, something we will chat about in our next post. Stay tuned!
